Sensory chemistry: precision engineering for the new era of cosmetic actives and sustainable fragrances

In a rapidly changing context, sensory chemistry is established as a driver of strategic innovation for the cosmetic industry. In this session, jointly promoted with the Beauty Cluster, we will explore key trends redefining cosmetic actives and fragrances: from growing demand for sustainability and naturalness to the rise of personalized sensory experiences. We will also analyze how brands can leverage precision engineering to differentiate themselves, respond to a more demanding consumer, and create new business opportunities. The session will provide a combined perspective of market, technology, and sensory perception to anticipate where the sector is heading and how to prepare to compete in this new era.