Manuel Serna

Biography

As head of the Fragrance Technologies department at Iberchem, Manuel integrates biotechnology and bioinformatics to drive olfactory design from a technical perspective. He goes beyond traditional perfumery, creating molecular architectures that embed scientific innovation as an intrinsic property of the fragrance rather than an external additive. This approach generates unique synergies that enhance sensory performance through functional fragrances. For example, Iberchem’s odor-neutralizing technology is structurally integrated into the formula to ensure superior efficacy without compromising the appeal of the scent. His work in fragrance engineering is guided by a clear principle: “The approach to developing fragrance technologies is based on the fact that innovation is not an end in itself, but the means to elevate perfumers’ creations.”