Mecce Congress – Bussiness Program
The main idea driving this initiative is approaching current Ph.D. students to innovation and the opportunities to drive research into the market.
Ph.D. students too often see their doctoral research as just publishing scientific papers, produce a doctoral dissertation, and start an academic career, if possible. Innovation and marketing research are mostly perceived as something only possible later, in the framework of consolidated research groups.
First, MeCCE is committed to provide guidelines for Ph.D. students on innovation, on how to transform their research into a marketable solution, and the opportunities to actually introduce this solution into the market. Next, MeCCE will offer the opportunity to selected participants to test their innovation competence in the MeCCE Business Contest.
The main idea driving this initiative is approaching current Ph.D. students to innovation and the opportunities to drive research into the market.
Ph.D. students too often see their doctoral research as just publishing scientific papers, produce a doctoral dissertation, and start an academic career, if possible. Innovation and marketing research are mostly perceived as something only possible later, in the framework of consolidated research groups.
First, MeCCE is committed to provide guidelines for Ph.D. students on innovation, on how to transform their research into a marketable solution, and the opportunities to actually introduce this solution into the market. Next, MeCCE will offer the opportunity to selected participants to test their innovation competence in the MeCCE Business Contest.
Organizadores
